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The 10 Most Popular Countries of 2022 for WOW Trips

by | December 11, 2022

Drumroll, please: The 10 Most-Traveled-To Countries by the users of  Wendy’s WOW system during this comeback year for global travel were:

1. Italy
2. Greece
3. Portugal
4. France
5. United Kingdom
6. Spain
7. Morocco
8. Egypt
9. Kenya
10. Costa Rica

It’s really no surprise that the top six countries are in Europe. Or that seven are on the Mediterranean Sea, where you can find sunny coastlines most of the year.

You might be surprised, though, to see Morocco rank as the most popular country outside of Europe. But it makes sense: Morocco is exotic yet close to the U.S. (so you needn’t spend too many hours on a plane), you can do virtually all your sightseeing and dining outdoors, and Morocco was so careful as regards Covid that travelers felt very safe there this year.

Three countries in Africa made the top ten—and they are all so different!  In addition to Morocco, there was Egypt (for its ancient wonders) and Kenya (for its awesome wildlife). Egypt and Kenya are two countries that reopened early during the pandemic, as did the only country in the Americas to rank in the top ten, Costa Rica. That head start from reopening early helped set these countries up to welcome more travelers this year.

Popularity is a double-edged sword, of course: It can increase the crowds and hassles that travelers need to wrestle with—unless you’ve got the right local fixer in your corner, zapping the lines and logistics. To see what we mean, learn from these traveler reviews. And, to find such a local fixer, look to The WOW List.


Be a safer, smarter traveler: Sign up for Wendy’s weekly newsletter to stay in the know. And read real travelers’ reviews of Wendy’s WOW List and use it to plan your next trip.

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