Make Your Next Trip Extraordinary

Madrid: Insider’s Guide

by | June 18, 2019

The insider advice on this page is from one of Wendy’s Trusted Travel Experts for Spain and Portugal: Virginia Irurita of Made for Spain & Portugal.

Trusted Travel Expert
Virginia Irurita

Born and raised in Spain, Virginia left a decade-long career in banking in London and Madrid to found her boutique trip-planning firm in 1999. By popular demand, she later expanded her scope to include Portugal too—a natural fit, given that she speaks Portuñol (a mix of Spanish and Portuguese). She has a little black book thick with the names of local experts—museum curators, architects, chefs, flamenco dancers—eager to show you their corners of the Iberian peninsula. Her bespoke itineraries extend to the Balearic Islands, Azores, and Madeira too. Virginia has a particularly keen interest in wine and winemaking—so keen, in fact, that she bought herself a vineyard on the banks of the Duero River—and she is especially well-connected in the foodie world. So, if you’re planning a corporate retreat in the wine country or a cultural tour for museum benefactors, look no further. Virginia’s savvy local drivers and clever guides will save you considerable time and hassle. If you prefer to rent a car and drive yourself, or you’re seeking more limited arrangements, click to Ask Wendy for a different recommendation.

Trips have a 7-night minimum and start at $1,000 per day for two travelers; she has a planning fee of 500 euros that serves as a deposit toward the trip cost. No villa rentals or self-drive trips. NOTE: Virginia is only taking trip requests that are more than 30 days before the trip start date.

What to See and Do

flamenco dancers at Madrid's Corral de la Morería

Madrid’s Corral de la Morería is the first flamenco tablao in the world to receive a Michelin star. Photo courtesy Made for Spain & Portugal

Don’t miss
Corral de la Morería, the first flamenco tablao in the world to receive a Michelin star. This family-run tablao, open since 1956, is the place to catch the best flamenco performances in the country (many dancers who only perform in large venues make exceptions for intimate shows here) after enjoying a fabulous meal.

Don’t bother
Eating in the Plaza Mayor. This historical square is a sight to be seen, but it’s filled with buskers who make a longer stay unpleasant, and the restaurants geared toward tourists should be avoided at all costs by anyone looking to enjoy true Spanish cuisine.

Cheap thrill
Head to La Latina’s Mercado de la Cebada on the weekend, when the fish markets turn into full-on restaurants that will prepare to your liking whatever seafood you choose, be it fresh ceviche, classic Galician octopus, or spicy tuna tartar—all for a fantastic price. Grab a bottle of wine and one of the makeshift tables for a true local experience.

Bragging rights
Spend an evening over tapas and wine with Margarita M. Borbón Dos Sicilias, a relative of the King of Spain. Away from the glamorous lifestyle shown in the press, Margarita will share anecdotes from her daily life and travels, and stories from her family’s past and present, while doing what she loves most—enjoying a casual dinner with friends.

Chef Pilar Latorre will welcome you into her Madrid home for a professional cooking class in her atelier. Pilar is a Le Cordon Bleu–trained chef known in Spanish culinary circles for both her Mediterranean cuisine and her French and Asian specialties that she elevates with a creative touch. Her personal relationships with the top Spanish chefs, and her time in the kitchens of culinary stars Ferran Adrià and Juan Marí Arzak, have given her first-hand knowledge of the many secrets of avant-garde European cooking. After learning her recipes, you will enjoy the meal in her dining room, surrounded by a remarkable collection of Spanish art and a crackling fireplace.

Check out the boutiques in the Chueca neighborhood to find chic homewares, fashions, and accessories that you would never see in the U.S. Take a break from the treasure-hunting at Bocadillo de Jamón y Champán, where you can snack on just that: a jamón sandwich paired with a glass of champagne

Where to Stay and Eat

rooftop bar at Heritage madrid hotel spain

The Heritage Madrid Hotel has charming decor, a garden for drinks and a Michelin-starred restaurant.

Best bang-for-your-buck hotel
The Heritage Madrid Hotel is the new kid in town from the team behind the Orfila, offering a true local experience in the residential Salamanca neighborhood. This boutique property has a secret garden in the sky (perfect for pre-dinner drinks), charming décor, and a restaurant by Michelin-starred Mario Sandoval. It feels more like visiting your chic relative’s home than staying in a hotel—and since the prices are excellent, it’s worth splurging on a corner Junior Suite with a balcony overlooking Diego de Léon Street.

Best-value splurge hotel
The Gran Meliá Palacio de los Duques offers modern luxury within a former palace, combining classic charm and service with the touches travelers are looking for today. Hidden on a quiet side street between the Royal Palace, Opera, and Plaza de España, this hotel is a refuge steps away from the hustle and bustle of the city, and its proximity to historical Madrid is best appreciated from its rooftop pool (available only to guests), where you can take in the most incredible views. The Deluxe Rooms are considerably larger than the standard ones and give you access to a VIP lounge with an open bar.

Japanese Scallops, Carrot, Tobiko and Cañajeral entree at Restaurant Etimo in Madrid Spain

Chef Begoña Fraire is getting Michelin buzz for her cuisine at Étimo, such as this dish of Japanese scallops, carrot, tobiko and cañajeral. Photo: Restaurante Étimo

Restaurants the locals love
Everyone is talking about Étimo these days. The restaurant, opened by chef Begoña Fraire in 2018, focuses on fresh, organic, and seasonal produce and meat, and elevates them in a way that has revitalized the Madrid culinary scene. Madrileños are rushing in to get a taste of the daily four-course menu (60 euros) before that becomes impossible as Michelin buzz increases.

Must-have dishes
Bocadillo de calamares (a baguette stuffed with batter-fried squid) is a Madrid specialty and the perfect ending to a stroll through the old quarter or the Rastro flea market on Sunday.

Huevos estrellados (smashed fried eggs over a bed of crispy chips) is the signature dish at Casa Lucio. The restaurant is one of the most famous in Madrid. Lucio began working here when he was 12 years old and ended up buying the place; it’s got great ambience, delicious, high-quality food at affordable prices. Best dishes to have here are the eggs, the tripe, and the roast baby pig..


Contact Virginia

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Best Time to Go

Madrid is at its most beautiful in April and May, when temperatures are mild, terraces are open for dining and people-watching, and the city sparkles with an amazing light. The season climaxes in mid-May, when everyone pours into the streets to celebrate San Isidro. In September and October, the blistering summer heat abates and cultural events pick up again. Whenever you visit, bring your walking shoes; Madrid is made for strolling.

Worst Time to Go

July 15 through August 15, when the heat is intolerable.

Biggest Rookie Mistake

Expecting to dine at an hour when most cooks are still doing their prep work. Between nine o’clock and midnight is when the Spanish sit down for their evening meal. You can eat earlier, but you won’t eat well.

Tipping Tip

Tips are not customary in Spain. Everyone has a salary. Tip only when the service is extra good, never when it’s sub par.

Instagram Moment

For a dramatic view of the city skyline, go to Parque del Cerro del Tio Pio at sunset. People like to come here for an evening picnic or a quiet stroll—it is a very romantic spot.

To capture the royal palace, plant yourself at the ancient Egyptian Temple of Debod, given to Spain when the Aswan Dam was built.

The Souvenir

Violetas, the flower-shaped candy that is a symbol of Madrid. Get them at La Violeta near the Puerto del Sol; the tiny and elegant shop has been selling the sweets since 1915.


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