Make Your Next Trip Extraordinary

Where Everybody’s Traveling in 2023: The 10 Most Popular Countries for WOW Trips

by | January 5, 2023

As you plan your travels for the year ahead, you’d be wise to keep in mind where everybody else is going. These are the 10 most-booked countries by travelers who have used our WOW system to plan 2023 trips:

1. Italy
2. United Kingdom
3. Australia
4. France
5. Japan
6. Spain
7. Portugal
8. New Zealand
9. Ecuador (incl. the Galapagos Islands)
10. Egypt

It’s great to see places that had some of the strictest Covid restrictions and that took two years or more to reopen—Australia, Japan, New Zealand—making such a strong comeback. The best way to find availability and affordability in these popular places is to be flexible with your travel dates. Avoid peak periods (e.g., springtime cherry blossom season in Japan, which is practically sold out) and go in shoulder season instead.

The House at Lizard Island, Great Barrier Reef, Australia.

Of the countries that were closed the longest during Covid and did not reopen until 2022, Australia is the most popular now.  This is Lizard Island on the Great Barrier Reef. Photo: Elise Hassey

Five European countries on the 2023 Most Popular list were also on the 2022 Most Popular list: Italy, the United Kingdom, France, Spain, and Portugal.  You know what that means: These places will be in even higher demand this year than they were last year, given the greater number of people worldwide who will return to traveling internationally in 2023. So, if any of these places are on your Must-See-In-2023 list, avoid tourist crowds by focusing your itinerary on the best off-the-beaten-path locations within these countries.

The problem solvers who can maximize your experiences of these places are the trip-planning specialists on Wendy’s  WOW List. They have the connections and clout to find availability in “sold out” hotels, they know the smartest timing for your trip, and they can point you to the best under-the-radar locations. To get an unforgettable trip, use the black CONTACT buttons on The WOW List to reach out to the right local fixer. That’s how you’ll get a priority response and VIP treatment. Here’s why.

If you haven’t started making travel plans for 2023 yet, I encourage you to focus on places that are not on the above list. There are so many wonderful opportunities in South America, Asia, the South Pacific, and non-Mediterranean Europe where you won’t face as much competition from other travelers that drives up prices and crowds. There are also countries worldwide that reopened early during the pandemic and thus the pent-up demand for them has cooled a little.  Learn your smartest options by perusing our trip reviews from travelers just back from these very places.



Be a smarter traveler: Sign up for Wendy’s weekly newsletter to stay in the know. Read real travelers’ reviews, then use the black CONTACT buttons on Wendy’s WOW List to reach out to the right local fixer for your trip. 

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