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Thailand: Insider’s Guide to Chiang Mai, Chiang Rai, and the Best Beaches

by | April 26, 2023

The insider advice on this page is from two of Wendy’s Trusted Travel Experts for Southeast Asia: Sandy Ferguson and Ethan Crowley of Asia Desk.

Trusted Travel Expert
Sandy Ferguson and Ethan Crowley

Sandy and Ethan craft tailor-made itineraries that take travelers to multiple destinations in Southeast Asia and combine five-star creature comforts with authentic local experiences. Both grew up in the region: Sandy graduated from the International School of Bangkok in 1969 while his father was serving in the Vietnam war and has planned trips to the region for more than 30 years; Ethan was raised in Cambodia and is fluent in Khmer. Sandy now splits his time between Saigon and the U.S., while Ethan keeps the office running in South Carolina. This team is always candid about what works best for travelers, and, just as important, what doesn’t. They have a vast network of powerful contacts in the hotel industry—which translates into status for you—and a wonderful selection of on-the-ground hosts, all charismatic locals whom Sandy considers family (some of them really are!).

Expect trips orchestrated by Sandy and Ethan to start at $800 per day for two travelers, including accommodations, breakfast daily and some lunches, transportation, private guiding, and all entry fees while sightseeing; minimum booking requirement of $5,000 for land arrangements of two or more people.

Where to Stay and Eat

Best bang–for-your-buck hotels
137 Pillars House in Chiang Mai. This 30-suite boutique property, located in the heart of town, is a member of the Small Luxury Hotels of the World and has been beautifully restored. It has a small museum, a spacious lounge, a library, and a fine-dining restaurant, complete with a baby grand piano. The Rajah Brooke suites are a great call, but the Louis Leonowens Pool Suite is the ultimate in comfort. A popular activity at the hotel is the afternoon cooking school, which includes a visit to the midday market and preparation of a great three-dish lunch (usually Pad Thai noodles, chicken with cashews, and a green vegetable curry).

The entrance the beautiful 137 Pillars House in Chiang Mai.

137 Pillars House, Chiang Mai. Photo: 137 Pillars House

Best beach resorts
There are so many island and beach resorts in Thailand that choosing a beach break can be overwhelming. For a full island cultural experience with a fabulous beach, Koh Lanta, off Krabi, is a great place to explore, and will keep you away from the over-development that is Phuket. The Pimalai Resort & Spa is the place to stay, and the hillside villas offer spectacular views. Spend a day kayaking through mangrove forest or exploring a marine park on a nearby island, then take the resort’s private fast boat to uninhabited Koh Haa to enjoy some snorkeling and a wonderful sunset.

A landscape of a traditional Thai boat on the beautiful sea in Krabi, Thailand

The signature limestone cliffs of Krabi, Thailand. Photo: Ethan Crowley

Restaurant the locals love
The Whole Earth Restaurant in Chiang Mai. It is mostly vegetarian but also serves some chicken and seafood dishes. It has been a consistent local favorite for years. Whole Earth has a warm, traditional feel to it (you take off your shoes to enter), and the baked-pineapple fried rice is both sweet and succulent.

Meal worth the splurge
The Service 1921 Restaurant & Bar, in the Anantara Chiang Mai Resort, is a splendid colonial house opened in 1921 as the British Consulate of Chiang Mai; the place reimagines this colonial era in an eccentric and fictitious reinvention of the British government’s secret intelligence service. The contemporary Thai, Szechuan, and Vietnamese dishes are created by expert chefs, and the array of dumplings is amazing.

Over the top view of traditional Northern Thai food on a wooden table.

A variety of traditional dishes from Northern Thailand. Photo: Shutterstock

Dish to try
Khao soi, a simple northern Thai/Lao/Burmese–inspired curried chicken or beef dish with hearty wheat or rice noodles (much like spaghetti) and a surprising depth of flavor. It comes in many forms: Chiang Mai and Chiang Rai styles (the coffee shop at the Wiang Inn in Chiang Rai serves a great rendition) are the heartiest. The clear-broth style found in Luang Prabang is a bit lighter, uses minced meats, and is served at breakfast. The name means “cut rice” in most local dialects, because the dough for the rice noodles is spread out on a cloth stretched over boiling water. After steaming, the large sheet noodle is then rolled and cut with scissors. Be sure to throw in the deep-fried crispy egg noodles, pickled cabbage, shallots, and squeeze of lime before you attack a bowl of khao soi.

What to See and Do

Art at Mae Fah Luang, Chiang Rai, Thailand

A teak carving at the Rai Mae Fah Luang Museum, Chiang Rai. Photo: C. Kennerly

Don’t miss
Chiang Rai. With more than 60 artists’ studios in the province, it’s a great center for Thailand’s creative community. It’s also rich in history and was the site of the first Thai kingdom, which was established in 1328 along the Mekong River at Chiang Sean, where the city walls remain to this day.

Don’t bother
Overdevelopment has ruined most of Phuket and devastated the Phi Phi islands. Yes, there are nice places on Phuket, such as the Trisara and Surin resorts, but as a whole, it’s way too Cancun for most people. If you’re looking for great beach resorts, go to Samui or Krabi Province instead (see “Best beach resorts,” above).

Hidden gems
The Rai Mae Fah Luang Museum (or simply “the Rai”), in the city of Chiang Rai, celebrates the Lanna art and culture of the north, which is distinct from that in the rest of Thailand. It features a huge 18th-century royal residence comprising 32 wooden structures and collections of both sacred and secular artifacts.

The Hall of Opium, in Chiang Sean, about an hour’s drive from Chiang Rai, is a world-class museum that every visitor to the Golden Triangle should see. There are no samples given after the tour, but you will come away with an in-depth understanding of the 5,000-year history of the drug and its significant impact on Thailand, China, and the rest of the region.

When driving from Chiang Mai to Chiang Rai (or vice versa) via Rt. 118 through Khun Chae National Park and Doi Luang National Park, stop for coffee and the best pie you’ve ever tasted at Charin Bakery. Khun Charin, a retired hospital administrator, has perfected the art making pie, especially her pumpkin and coconut cream flavors.

Sunday Market, Chiang Mai, Thailand

Wares for sale at the Sunday market in Chiang Mai. Photo: C. Kennerly

Cheap thrill
The Chiang Mai “Street of Walking People,” as it translates from Thai. Every Sunday, rain or shine, most of Chiang Mai turns out for this market, which lasts from 4 p.m. until midnight, starting at Thapae Gate and running the length of Ratchadamnoen Road through the heart of the Old City. The street is closed entirely to vehicular traffic, allowing locals to meet, browse, socialize, haggle, and enjoy. The market is a real showcase of the art and craftsmanship of northern Thailand: Many of the stallholders, most of whom have other jobs, have personally made the items they sell. Food and drink are also available in glorious abundance, with vendors at a number of temples along Ratchadamnoen Road selling fabulous local treats cooked right before your eyes. You can enjoy your meal watching street performers that include traditional musicians, Thai dancers, puppet shows, and even rock bands all along the route.

Bragging rights
In Chiang Mai, Sandy and Ethan can arrange for you to have a private walking tour of the old town with Becky Weldon Sithiwong, or “Khun Becky,” the first curator of the acclaimed Rai Mae Fah Luang Museum and a walking encyclopedia of Thai, Lanna, and Lao culture and languages. She has a master’s degree in museology from Amsterdam’s Reinwardt Academy, has worked for CARE and USAID, and opened Chiang Rai’s first guesthouse and art gallery.

Do a spa experience in Thailand, even if it is just a foot massage at a corner stall. Thai spas are some of the world’s best at pampering, and you can really go all-out at some hotel spas and easily spend the whole day relaxing, steaming, and being wrapped, rubbed, and massaged. Just beware the traditional Thai massage, as the result can be painful and leave you not feeling well.

Contact Sandy and Ethan

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Best Times to Go

Mid-October (when the rains end) through February is an exceptional time to visit the northern part of the country, from Sukhothai through Chiang Mai and Chiang Rai; mid-November through January see the lowest temperatures and least humidity in Bangkok. The King’s Birthday, on December 5, ushers in the festive season (Christmas and New Year’s certainly aren’t traditional holidays here, but many Thais celebrate them anyway) and cooler, less humid weather.

In general, beaches are great from the end of December through March. Some beaches, such as those on Samui, are also acceptable in July and August, so be sure to check the beach in question.

Worst Times to Go

September is the wettest month of the year, but as every photographer knows, rain clears the air! Avoid most Thai beach resorts from August through November.

Absolutely avoid northern Thailand from the first week of February through the first week of April because of smoke from agricultural burning, which is not very healthy and cuts visibility for photography (the past few years have been particularly bad). During this time Chiang Mai occasionally has the worst air quality in the world!

Biggest Rookie Mistake

Beginning your trip in Bangkok. The capital city is overwhelming and does not look anything like you would imagine Thailand to look, but because most flights arrive there, many travelers default to starting in the city. Instead, begin in the mountainous north in Chiang Mai, where you will develop an appreciation for the local culture before experiencing the craziness of the Big City. Several airlines, including Korean Air and EVA Airlines, have flights directly into Chiang Mai.

Scam Alert

Chiang Mai song-thao drivers. Pronounced song-tau, these are trucks with covered flatbeds and two rows of facing benches that are a form of shared-ride transportation somewhere between a bus and a taxi. Drivers run semi-regular routes, picking up and dropping off passengers, and prices are supposed to be fixed. But when tourists are involved, drivers get greedy. Make sure you know where you are going, negotiate a price in advance, and if the driver starts heading in a direction that you know is not correct, get out.

Must-Have App

Grab Taxi is by far the country’s best ride-hailing service and absolutely essential for travelers and locals to hail both cars and tuk tuks. The app absolutely removes the worry of scamming, price gouging, and haggling that can be present because of the transport mafia throughout Thailand. The Singapore-based company is co-owned by Uber and the service is great.

Airport Intel

Checking in at all of Thailand’s airports is easy, although the women who go through your carry-on bags in Bangkok are very conscientious about their jobs and confiscate lots of stuff—so be sure to know what is and isn’t permitted. Avoid the “freelance taxis” at all airports, and instead take Grab or a car service (there are stands in the arrivals hall) or a metered taxi from the queue outside the arrivals area. If you’re not carrying too much baggage, the fast train from Bangkok’s Suvarnabhumi International Airport to the city center is an easy and convenient way to get into town: It connects to the Skytrain metro system and can save you time as you won’t have to contend with traffic.

Tipping Tips

Tipping in restaurants is not necessary since a 10 percent service fee is usually included; it’s very European in that respect. But an additional couple of bucks for service is always welcomed. In a taxi, round up to the nearest 100 baht.

Don’t Forget to Pack

Plenty of cotton handkerchiefs to wipe the sweat from your brow!

Instagram Moment

Doi Suthep, Chiang Mai. Early in the morning, the views from Doi Suthep, which is just 80 miles from the city center and 3,200 feet above the valley floor, are spectacular. Wat Phrathat Doi Suthep, the temple that sits atop the mountain, is also a stunner.

The Souvenir

A Thai-style farmer’s shirt made of natural cotton and organic indigo dye. These are collarless shirts with three or four pockets and are worn untucked. They are comfortable and practical, and the fabric, known as mor hum, is lightweight but sturdy cotton that can be washed over and over again, looking better with each wash.


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